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All our products are plant-based and 100% cruelty-free. Not just skincare — it's a conscious lifestyle choice.
Common Concerns
Need guidance? Here are some frequent skin concerns we address.
Real Customer Reviews:
"Ever since I started using the Bakuchiol Serum, my skin has never looked better! It’s a gentle yet powerful alternative to retinol, leaving my skin smooth, radiant, and blemish-free without any irritation. A great addition to my skincare routine."– Chiara Roncaglia
"The Clay Mask Set has quickly become a staple in my skincare routine, and the Green Tea Purifying Mask is my absolute favorite. It not only draws out impurities but also leaves my skin feeling so fresh and hydrated. After each use, my complexion looks visibly clearer and more radiant. It's the perfect mask for when my skin needs a deep cleanse and a healthy glow."– Gabriela
"The Lip Mask, and Scrub Set has become a regular part of my routine. The peach scent is really nice, and it leaves my lips feeling soft and smooth. It’s a simple but effective way to keep my lips looking healthy."– Anonymous Review
"With its light, non-greasy texture, the Turmeric Facial Oil absorbs quickly and leaves my skin feeling soft and radiant. The turmeric helps even out my complexion and reduce redness, I love it."– Nadia
Tranexamic Acid Serum
The secret to radiant skin, effectively fading dark spots and revealing an even, luminous complexion.
Deep Cleansing Mask Set
With multiple recommendations from TikTok influencer @veralmakeup （3M followers）, and over 1M views, our brand's viral product is a must-have for you.
Our Commitment
ANAiRUi—the name derived from "Animate, Natural, Repair"—is committed to creating effective skincare solutions using natural vegan ingredients.
Cruelty-Free
Sustainable Development
Natural Vegan
All Skin Type
Learn More Skincare Tips
Father’s Day Special: Skincare for Dads – Because Heroes Deserve Glowing Skin Too!
This Father’s Day, gift Dad radiant skin with Turmeric Cream + Peptide Serum—brighten, smooth, and show that real strength means self-care.
Simplify Your Skincare: The Magic of Daily Cleansing Pads
These all-in-one cleansing pads exfoliate, deep-cleanse, and refresh with green tea, rosemary, and tea tree oil—perfect for all skin types and busy routines.