Why is Nicotinamide So Popular?

Nicotinamide ( niacinamide), also known as vitamin B3, is an amide compound of nicotinic acid. White crystalline powder; odorless or almost odorless, bitter taste; slightly hygroscopic. Easily soluble in water or ethanol, soluble in glycerol. It plays a variety of important roles in the body and has attracted much attention in the field of skin care due to its versatility and wide range of skincare benefits. Let's take a look.




Niacinamide is one of the two main forms of vitamin B3, the other being niacin. Its chemical structure allows it to be soluble in water, which means it can be used in water-based formulas such as serums, toners, and moisturizers. In the body, niacinamide participates in the energy metabolism process, helping to convert food into energy. It is also an important cofactor for DNA repair and cell communication.



1. Strengthening the Skin Barrier

Niacinamide strengthens the skin barrier function by promoting the synthesis of skin lipids such as ceramides, reducing water loss and keeping the skin hydrated.

2. Anti-inflammatory Effects

It has anti-inflammatory properties that can help reduce skin redness and irritation, and is particularly beneficial for acne and sensitive skin.

 3. Whitening and Even Skin Tone

Niacinamide is able to inhibit melanin transfer, thereby reducing spots and pigmentation, brightening the skin and making the skin tone more even.

4. Anti-Aging

By promoting collagen synthesis and cell metabolism, niacinamide helps improve fine lines and wrinkles and enhance skin elasticity and firmness.

5. Regulating Oil Secretion

Niacinamide can regulate the activity of sebaceous glands, reduce oil secretion, and help control oily skin and acne problems.



Here I will share a serum-ANAIRUI 10% Niacinamide Serum, enriched with 10% Niacinamide (Vitamin B3), 1% Zinc, and 2% Arbutin, this lightweight, hydrating serum targets pigmentation at the source, reducing the appearance of spots and blemishes while brightening and evening out skin tone. Because of these effects, this is a hot-selling product and worth a try.


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